Jim Durbin is the Director of Recruitment marketing for PSG Global, a company that I’ve got a lot of experience with. He is also known, suspiciously, as the Indeed whisperer. In this episode we talk recruitment marketing, job advertising, job boards, your process and how it affects your job ad conversion rate, and many other things that you’re probably thinking about, but don’t even know you should be on top of.
Indeed has made tracking and converting candidates all the way through your process slightly trickier with the addition of Indeed Apply and the move to get most traffic flowing through that system. But is that the best way to track and convert candidates? Maybe not. Jim and I discuss your options and all the things that can get in the way of low CPA’s and high apply conversions of the right candidates.
