Allie Brown does employer branding for Continental, a 200k+ employee world leader in tire production and global racing sponsor. And she’s been doing some really fun things over the last couple of years with their employee advocacy. This episode will share best practices about rolling out an employee advocacy program and how to best encourage your employees to share your company’s great employer culture with their networks to help attract more talent.
Ally and I first met about 3 years ago when I was keynoting the Employer Brand Strategies conference. She told me at the time she was going to change the game at Continental, and she did just that. Her story is fascinating and her results speak for themselves.
Inside Talent is back after a Fall hiatus. Buckle up.
