Blog

  In this episode, Craig Fisher discusses social media advertising with Melissa Van Dyke, social media marketing strategist from Recruitics, a data-centric recruitment marketing agency.  Whether you’re trying to build your brand or attract prospects, social media advertising should be an essential part of your strategy. Craig an Melissa break down the basics and advancedRead more

The key to effectively positioning yourself as an expert is through the selective use of data without context.  This is why according to some random report by a now-bankrupt Polish workforce management SaaS solution written in 2012 and found on the fourth page of Google Scholar results by some junior level account executive at aRead more

This might date me a little bit, but a few of you may remember back when Vault, the first employer review site to emerge in what’s become a competitive category, came on the scene. It was, in retrospect, a concept that was far ahead of its time. In 1996, when Vault.com first went online, MonsterRead more

This recent keynote presentation at the HRD HR Tech Summit in Toronto provided an overview of marketing technology specifically for HR leaders, covering the trends, tools and tips every talent pro needs to build a tech stack that stacks up when it comes to recruitment marketing. We looked at some real-life examples of what cuttingRead more

OK. I get it. You’re probably tired of hearing about Millennials by now. I can’t say I blame you, if we’re being honest. But as much hiring hype as Gen Y has received in recruiting over the years, the fact is that no employer can afford to ignore a group that’s grown into about 35% of theRead more

Over the past few years, you’ve almost certainly heard the term “CRM” or Customer Relationship Management. It’s a hot topic in recruiting, but like most talent tech trends, conversations about the use of candidate relationship management in recruiting seem to be missing the bigger picture — and the bigger opportunities this trending topic represents for talentRead more

From the Hire Power Radio Show: “It all comes down to your messaging in everything from your job descriptions to how you contact people. Today we are tackling this issue! Today’s Quote: “Words empty as the wind, are best left unsaid” –Homer The problems with messaging, specific to recruiting Hard part is getting a response HowRead more

An employer brand should be built from the inside out. Just as part of an organization’s marketing message should come from its customers, the employer brand should be championed by its employees.  For better or worse, they are the vehicles by which the message will be conveyed on blogs and social networks. Smart employers willRead more

Craig Fisher sat down with HRMI to demonstrate how to use video marketing strategy on social channels like Linkedin, Instagram, Facebook, and, of course, Youtube to help you improve your career site, show your company’s culture, highlight your employees and go beyond employer branding to more effective “job branding”. What You Will Learn The why’sRead more