From the Hire Power Radio Show:
“It all comes down to your messaging in everything from your job descriptions to how you contact people. Today we are tackling this issue!
Today’s Quote:
“Words empty as the wind, are best left unsaid” –Homer
The problems with messaging, specific to recruiting
- Hard part is getting a response
- How to not be boring
- *** Messaging.
- Pure copyrighting… translating HR speak into people speak
- Getting your message right
- Job Descriptions are taken from compensation documents – messaging is not getting people to convert
- why?
- Positioning
- zig when everyone else zags. learning agility.
- Move in the opposite direction
- Key is getting someone to opt in to communication.
- Client: the two most effective searches were billboards & radio.
- Another was linkedin.
Framework for fixing your messaging
- Marketing perspective
- Turn hr speak to plain English.
- Targeted messaging. *** 1 shot to attract a person.
- crafting 121 communications.
- Headline & lead matter most… read the first 140 characters.
- Topic header- Twitter
- Text messaging – sms automation tools!
- Use of Humor
- ***Opening a wound
- Performance metrics
- The actual content of the work (Uniqueness)
- Call to Action
- Pick up the phone and call- differentiator!
