This recent keynote presentation at the HRD HR Tech Summit in Toronto provided an overview of marketing technology specifically for HR leaders, covering the trends, tools and tips every talent pro needs to build a tech stack that stacks up when it comes to recruitment marketing. We looked at some real-life examples of what cutting edge companies are doing to win the right talent with the right marketing technology, how to integrate marketing technology into your talent attraction strategy and give you some tips and tricks you can use right away to turn your recruitment marketing from cost center into competitive advantage.
We discussed:
- Gaining insights on inbound marketing technologies, and how to build a sourcing pipeline through marketing automation and targeted content
- Understanding the benefits of programmatic ad buying, retargeting, social media ads and other consumer marketing technologies that enable recruiters find the right candidates at the right price
- How to create killer job descriptions and emails, and the tech it takes to scale personalized messaging and engagement
- How to measure ROI for recruitment marketing spend, aligning employer and consumer brands and building a business case for internal buy-in.
