In this episode, Craig Fisher discusses social media advertising with Melissa Van Dyke, social media marketing strategist from Recruitics, a data-centric recruitment marketing agency. Whether you’re trying to build your brand or attract prospects, social media advertising should be an essential part of your strategy.
Craig an Melissa break down the basics and advanced practices of targeting and messaging in social advertising as well as recent issues with Facebook and vertical advertising.
Melissa will join Craig and 20+ thought leaders at the upcoming TalentNet Austin conference at Vrbo HQ. Join them by registering at www.talentnetlive.com.
Recruitics and Allegis Global Solutions recruitment marketing team, IGNITE Consulting, partner to bring AGS customers amazing best practices in programmatic advertising and the analytics behind it. To learn more about Recruitics, check out www.recruitics.com
Here’s what we discussed:
– What should we know about the differences between organic social and paid social ads?
– How can we use social ads to target candidates and get more applications?
– Are there “best” social channels when it comes to recruitment marketing?
– What kind of content should I promote via social ads? (could also be a question about types of campaigns to help recruitment efforts – lead gen, informational content pages, etc).
– What are some of the best practices for social advertising for recruitment marketing & employer branding?
– How do we measure performance on social recruiting campaigns?
– How can you use social ads to help support high volume hiring vs specialized roles?
– Should my company invest in careers-focused social channels?
– How can we get employees & recruiters involved in our social recruiting efforts?
– How has Facebook’s targeting restrictions on employment ads impacted recruitment marketing efforts?
Here’s the video:
